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Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process
16 references·8 citing·29 second hop
Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process (2003)Integrating Adaptation and Standardisatio…The Logic of International Restructuring (2013)The Logic of International Re…Marketing Research for Managers (2012)Marketing Research for Manage…How to Ask Survey Questions (2003)How to Ask Survey QuestionsGlobal Shift: Transforming the World Economy (2000)Global Shift: Transforming th…The Multinational Mission: Balancing Local Demands and Global Vision (1999)The Multinational Mission: Ba…International Marketing (1998)International MarketingGLOBAL SHIFT: TRANSFORMING THE WORLD ECONOMY. THIRD EDITION (1998)GLOBAL SHIFT: TRANSFORMING TH…Surveys in social research (1992)Surveys in social researchThe Multinational Mission: Balancing Local Demands and Global Vision (1988)The Multinational Mission: Ba…Surveys in Social Research (1987)Surveys in Social ResearchBroadcasting In Italy: An Overview (1987)Broadcasting In Italy: An Ove…THE MYTH OF GLOBALIZATION (1986)THE MYTH OF GLOBALIZATIONStandardization in international marketing: Is Ted Levitt in fact right? (1986)Standardization in internatio…Customizing global marketing (1986)Customizing global marketingTHE GLOBALIZATION OF MARKETS (1983)THE GLOBALIZATION OF MARKETSStandardization of Advertising for Western Europe (1963)Standardization of Advertisin…Inclusion of low-income consumers in global consumption dynamics: a socioeconomic framework for sustainable international marketing (2026)Inclusion of low-income consu…Mall experiences are not universal: The moderating roles of national culture and mall industry age (2020)Mall experiences are not univ…Localization in China: How guanxi moderates Sino–US business relationships (2016)Localization in China: How gu…English in television commercials in Belgium, France, Italy, the Netherlands and Spain (2015)English in television commerc…The influence of adaptation and standardization of the marketing mix on performance: a meta-analysis (2011)The influence of adaptation a…Services marketing in a cross‐cultural environment: the case of Egypt (2009)Services marketing in a cross…Delineating Design Factors that Influence the Global Product Launch Process * (2007)Delineating Design Factors th…Levi Strauss: an international marketing investigation (2004)Levi Strauss: an internationa…INTERNATIONAL DIVERSIFICATION: EFFECTS ON INNOVATION AND FIRM PERFORMANCE IN PRODUCT-DIVERSIFIED FIRMS. (1997)Organizational Legitimacy Under Conditions of Complexity: The Case of the Multinational Enterprise (1999)INTERNATIONAL EXPANSION BY NEW VENTURE FIRMS: INTERNATIONAL DIVERSITY, MODE OF MARKET ENTRY, TECHNOLOGICAL LEARNING, AND PERFORMANCE. (2000)Principles of survey research (2002)Cognitive burden of survey questions and response times: A psycholinguistic experiment (2009)Research into Questionnaire Design: A Summary of the Literature (2010)The Internationalization of New High-Potential U.S. Ventures: Antecedents and Outcomes (1996)Corporate Citizenship: Creating Intangible Assets Across Institutional Environments (2006)Corporate social responsibility in the multinational enterprise: strategic and institutional approaches (2006)Modernization, Cultural Change, and Democracy (2001)Understanding cultures and implicit leadership theories across the globe: an introduction to project GLOBE (2002)Modernization, cultural change, and democracy the human development sequence (2005)Advances in international marketing (1992)The effect of uncertainty avoidance on information search, planning, and purchases of international travel vacations (2003)Strategy fit and performance consequences of international marketing standardization (2006)Coping With Permanent Austerity Welfare State Restructuring in Affluent Democracies (2001)The Comparative Political Economy of Pension Reform (2001)Political Contestation in Global Production Networks (2008)Limits to community participation in the tourism development process in developing countries (2000)Design and use of questionnaires: a review of best practice applicable to surveys of health service staff and patients (2001)How to research (2010)Autonomy and Procedural Justice: A Framework for Evaluating Subsidiary Strategy (1997)The development of subsidiary-management research: review and theoretical analysis (2002)Born-International SMEs: BI-Level Impacts of Resources and Intentions (2003)Quality, Nature, and Embeddedness: Some Theoretical Considerations in the Context of the Food Sector* (2000)The Political Economy of the World Trading System (2009)Matching opportunities with resources: A framework for analysing (migrant) entrepreneurship from a mixed embeddedness perspective (2010)Expected nature of community participation in tourism development (2005)Organizational identification: A conceptual and operational review (2005)
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References

  • 1983THE GLOBALIZATION OF MARKETS3,411 cited
  • 1987Surveys in Social Research2,269 cited
  • 1999The Multinational Mission: Balancing Local Demands and Global Vision1,223 cited
  • 2000Global Shift: Transforming the World Economy1,166 cited
  • 1988The Multinational Mission: Balancing Local Demands and Global Vision857 cited
  • 2013The Logic of International Restructuring627 cited
  • 1986THE MYTH OF GLOBALIZATION520 cited
  • 1992Surveys in social research369 cited
  • 2003How to Ask Survey Questions357 cited
  • 1986Customizing global marketing323 cited
  • 1986Standardization in international marketing: Is Ted Levitt in fact right?316 cited
  • 1987Broadcasting In Italy: An Overview168 cited
  • 1998GLOBAL SHIFT: TRANSFORMING THE WORLD ECONOMY. THIRD EDITION144 cited
  • 1998International Marketing98 cited
  • 2012Marketing Research for Managers91 cited
  • 1963Standardization of Advertising for Western Europe66 cited

Cited by

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2016
Localization in China: How guanxi moderates Sino–US business relationships
83 cited
  • 2011The influence of adaptation and standardization of the marketing mix on performance: a meta-analysis38 cited
  • 2007Delineating Design Factors that Influence the Global Product Launch Process *38 cited
  • 2004Levi Strauss: an international marketing investigation37 cited
  • 2009Services marketing in a cross‐cultural environment: the case of Egypt37 cited
  • 2020Mall experiences are not universal: The moderating roles of national culture and mall industry age29 cited
  • 2015English in television commercials in Belgium, France, Italy, the Netherlands and Spain25 cited
  • 2026Inclusion of low-income consumers in global consumption dynamics: a socioeconomic framework for sustainable international marketing0 cited