The impact of creativity on performance in non‐profits

Hilton Barrett · Joseph L. Balloun · Art T. Weinstein

80 citations0/0 files storedInternational Journal of Nonprofit and Voluntary Sector Marketing

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Organizational Management and Innovation Innovation and Knowledge Management Management and Organizational Practices

Abstract

Abstract This article examines how creative climate affects learning orientation and its relationship to organizational performance. The study also assesses creativity's link with market orientation, entrepreneurial orientation, and organizational flexibility. Past research on creativity climate has explored areas such as the arts, high‐tech, information technology, media, and the sciences. The focus of this study is to assess creativity's role in managerial decision‐making in the non‐profit sector. Sound use of creativity can improve planning, implementation, and control by non‐profit organization executives. Copyright © 2005 John Wiley & Sons, Ltd.

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1993What is coefficient alpha? An examination of theory and applications.1990The Effect of a Market Orientation on Business Profitability 1993Market Orientation: Antecedents and Consequences 1990The Fifth Discipline 1989Strategic management of small firms in hostile and benign environments 1993Toward a Theory of Organizational Creativity 1995Market Orientation and the Learning Organization 1977Marketing Research: Methodological Foundations

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