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Determining the appropriate amount of data for classifying consumers for direct marketing purposes
16 references·5 citing·46 second hop
Determining the appropriate amount of data for classifying consumers for direct marketing purposes (2003)Determining the appropriate amount of dat…Discrete Choice Analysis (2014)Discrete Choice AnalysisOn the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)On the Profitability of Long-…Customer lifetime value: Marketing models and applications (1998)Customer lifetime value: Mark…The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice (1997)The Long-Term Impact of Promo…A Comparative Analysis of Reference Price Models (1997)A Comparative Analysis of Ref…The Value of Purchase History Data in Target Marketing (1996)The Value of Purchase History…Optimal Selection for Direct Mail (1995)Optimal Selection for Direct …Modeling Loss Aversion and Reference Dependence Effects on Brand Choice (1993)Modeling Loss Aversion and Re…New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)New Product Diffusion Models …New Product Diffusion Models in Marketing: A Review and Directions for Research (1990)New Product Diffusion Models …Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)Advertising Exposure, Loyalty…The Market Maven: A Diffuser of Marketplace Information (1987)The Market Maven: A Diffuser …A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…Limited-dependent and qualitative variables in econometrics (1983)Limited-dependent and qualita…A Logit Model of Brand Choice Calibrated on Scanner Data (1983)A Logit Model of Brand Choice…A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок) (1983)A Logit Model of Brand Choice…Profiling Kuwaiti female apparel consumers (2018)Profiling Kuwaiti female appa…The market value for product attribute improvements under price personalization (2013)The market value for product …Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength (2011)Dynamics of Customer Response…Optimal selection of potential customer range through the union sequential pattern by using a response model (2010)Optimal selection of potentia…Supervised Classification for Decision Support in Customer Relationship Management (2008)Supervised Classification for…A New Product Growth for Model Consumer Durables (1969)A New Product Growth Model for Consumer Durables (1976)Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Models of technology diffusion (2000)Electronic word-of-mouth in hospitality and tourism management (2007)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)Information and Consumer Behavior (1970)Advertising as Information (1974)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Integrating Marketing Communications: New Findings, New Lessons, and New Ideas (2016)The Theory of Buyer Behavior (1971)Conditional logit analysis of qualitative choice behavior (1972)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)The evolution and future of national customer satisfaction index models (2001)Principles of Marketing (1972)Brand Loyalty Vs. 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this work references cited by second hop

References

  • 1983Limited-dependent and qualitative variables in econometrics13,257 cited
  • 1991New Product Diffusion Models in Marketing: A Review and Directions for Research2,090 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
  • 2000On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing1,364 cited
  • 1987The Market Maven: A Diffuser of Marketplace Information1,322 cited
  • 1998Customer lifetime value: Marketing models and applications975 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1993Modeling Loss Aversion and Reference Dependence Effects on Brand Choice903 cited
  • 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
  • 1996The Value of Purchase History Data in Target Marketing754 cited
  • 1990New Product Diffusion Models in Marketing: A Review and Directions for Research702 cited
  • 2014Discrete Choice Analysis640 cited
  • 1988Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice567 cited
  • 1983A Logit Model of Brand Choice Calibrated on Scanner Data (Логистическая модель выбора бренда, откалиброванная на панельных данных сканированных штрих-кодов покупок)547 cited

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  • 1997A Comparative Analysis of Reference Price Models475 cited
  • 1995Optimal Selection for Direct Mail447 cited
  • Cited by

    • 2011Dynamics of Customer Response to Promotional and Relational Direct Mailings from an Apparel Retailer: The Moderating Role of Relationship Strength33 cited
    • 2008Supervised Classification for Decision Support in Customer Relationship Management19 cited
    • 2010Optimal selection of potential customer range through the union sequential pattern by using a response model18 cited
    • 2013The market value for product attribute improvements under price personalization13 cited
    • 2018Profiling Kuwaiti female apparel consumers12 cited