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The effect of perceived quality on brand equity: an empirical study on generic drugs
16 references·0 citing·35 second hop
The effect of perceived quality on brand equity: an empirical study on generic drugs (2011)The effect of perceived quality on brand …The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency (2005)The Effect of Multiple Extrin…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…The measurement and dimensionality of brand associations (2000)The measurement and dimension…Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn (2000)Service Quality, Profitabilit…Consumer satisfaction and perceived quality: Complementary or divergent constructs? (1994)Consumer satisfaction and per…Managing Brand Equity (1991)Managing Brand EquityEffects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses (1990)Evaluating Service Encounters…The Theory of Industrial Organization (1988)The Theory of Industrial Orga…The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations (1988)The Moderating Effect of Prio…SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)SERVQUAL: A multiple-Item Sca…Correlates of Price Acceptability (1988)Correlates of Price Acceptabi…Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Competing on the Eight Dimensions of Quality (1987)Competing on the Eight Dimens…Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change (1981)Social Judgment: Assimilation…Consumer and Industrial Buying Behavior (1978)Consumer and Industrial Buyin…Strategic Management and Marketing in the Service Sector (1984)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Measuring Service Quality: A Reexamination and Extension (1992)Evolving to a New Dominant Logic for Marketing (2003)The Behavioral Consequences of Service Quality (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Customer perceived value, satisfaction, and loyalty: The role of switching costs (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Pricing: Making Profitable Decisions (1980)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Information and Consumer Behavior (1970)The nature of human values (1973)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)A Model of Growth Through Creative Destruction (1992)General purpose technologies ‘Engines of growth’? (1995)International Norm Dynamics and Political Change (1998)The attribution of attitudes (1967)Attitudes, Traits, and Actions: Dispositional Prediction of Behavior in Personality and Social Psychology (1987)SURVEY RESEARCH (1999)Market Orientation: Antecedents and Consequences (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)The Capabilities of Market-Driven Organizations (1994)Performance measurement system design (1995)
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References

  • 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality21,113 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 1988The Theory of Industrial Organization8,578 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1990Evaluating Service Encounters: The Effects of Physical Surroundings and Employee Responses4,950 cited
  • 1991Managing Brand Equity3,818 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2000Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to Learn1,918 cited
  • 1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change1,842 cited
  • 1987Competing on the Eight Dimensions of Quality1,691 cited
  • 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
  • 2000The measurement and dimensionality of brand associations1,007 cited
  • 1994Consumer satisfaction and perceived quality: Complementary or divergent constructs?719 cited
  • 1978Consumer and Industrial Buying Behavior607 cited

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1988
Correlates of Price Acceptability
588 cited
  • 2005The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency553 cited
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