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Segmentation of Bank Commercial Markets
3 references·10 citing·46 second hop
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this work references cited by second hop

References

  • 1977Importance-Performance Analysis4,319 cited
  • 1974Industrial market segmentation255 cited
  • 1985A review of industrial market segmentation research and a proposal for an integrated segmentation framework66 cited

Cited by

  • 1994Importance‐Performance Analysis:107 cited
  • 2012Investigations of Important and Effective Effects of Green Practices in Restaurants45 cited
  • 2016The Establishment of a Green Supplier Selection and Guidance Mechanism with the ANP and IPA44 cited
  • 2018The Islamic Banking, Asset Quality: “Does Financing Segmentation Matters” (Indonesia Evidence)42 cited
  • 2022Customer Segmentation via Data Mining Techniques: State-of-the-Art Review31 cited
  • 2001An Extended Application of Importance-Performance Analysis31 cited
  • 1991Sociographic Segmentation: The SME Market and Financial Services22 cited
  • 2012Applying an automatic approach for showing up the hidden themes in financial marketing research (1961–2010)18 cited
  • 2015Cruise Passengers’ Perception of Key Quality Attributes of Cruise Lines in North America16 cited
  • 2016Seleção de um banco principal por prefeitos municipais : a influência de valores individuais e benefícios esperados0 cited

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