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Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B brand communities
16 references·12 citing·28 second hop
Antecedents and consequences of the quality of e-customer-to-customer interactions in B2B brand communities (2013)Antecedents and consequences of the quali…Exchange and Power in Social Life (2017)Exchange and Power in Social …Social Exchange Theory: An Interdisciplinary Review (2005)Social Exchange Theory: An In…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…The partial least squares approach for structural equation modeling. (1998)The partial least squares app…Modern Methods for Business Research (1998)Modern Methods for Business R…The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…Foundations of Social Theory (1991)Foundations of Social TheoryAssessing Construct Validity in Organizational Research (1991)Assessing Construct Validity …Foundations of social theory (1990)Foundations of social theoryOn the Evaluation of Structural Equation Models (1988)On the Evaluation of Structur…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Significance tests and goodness of fit in the analysis of covariance structures. (1980)Significance tests and goodne…Exchange and Power in Social Life. (1965)Exchange and Power in Social …Supporting value co-creation through interaction during the pre-purchase customer journey: empirical evidence from B2B HR services (2023)Supporting value co-creation …The Impact of Gamification Motivation on Green Consumption Behavior—An Empirical Study Based on Ant Forest (2022)The Impact of Gamification Mo…How users' perceived prosumption activities influence co-creation experiences and co-creation intentions? (2021)How users' perceived prosumpt…How gamified branded applications drive marketing effectiveness? (2021)How gamified branded applicat…The flipped side of customer perceived value and digital technology in B2B professional service context (2020)The flipped side of customer …How does a customer prefer community or brand? The impacts of customer experience on customer loyalty based on the perspective of value co-creation (2020)How does a customer prefer co…Customers as Co-Creators: Antecedents of Customer Participation in Online Virtual Communities (2019)Customers as Co-Creators: Ant…The consumption, politics and transformation of community (2018)The consumption, politics and…Community in context: Comparing brand communities and retail store communities (2018)Community in context: Compari…Consumer engagement in an online brand community (2017)Consumer engagement in an onl…Benefitting from virtual customer environments: An empirical study of customer engagement (2015)Benefitting from virtual cust…Analysis of content creation in social media by B2B companies (2015)Analysis of content creation …Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. 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  • 1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
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  • 1980Significance tests and goodness of fit in the analysis of covariance structures.19,061 cited
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6,615 cited
  • 1998Modern Methods for Business Research6,534 cited
  • Cited by

    • 2015Benefitting from virtual customer environments: An empirical study of customer engagement159 cited
    • 2017Consumer engagement in an online brand community134 cited
    • 2015Analysis of content creation in social media by B2B companies133 cited
    • 2022The Impact of Gamification Motivation on Green Consumption Behavior—An Empirical Study Based on Ant Forest39 cited
    • 2021How gamified branded applications drive marketing effectiveness?38 cited
    • 2020The flipped side of customer perceived value and digital technology in B2B professional service context26 cited
    • 2018Community in context: Comparing brand communities and retail store communities19 cited
    • 2021How users' perceived prosumption activities influence co-creation experiences and co-creation intentions?18 cited
    • 2020How does a customer prefer community or brand? The impacts of customer experience on customer loyalty based on the perspective of value co-creation18 cited
    • 2018The consumption, politics and transformation of community17 cited
    • 2023Supporting value co-creation through interaction during the pre-purchase customer journey: empirical evidence from B2B HR services14 cited
    • 2019Customers as Co-Creators: Antecedents of Customer Participation in Online Virtual Communities14 cited