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Factors Affecting the Impact of Negatively and Positively Framed Ad Messages
1 references·16 citing·57 second hopsampled
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References

  • 1984Detecting and Explaining Vividness Effects in Attitudinal Judgments329 cited

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  • 2004When a Day Means More than a Year: Effects of Temporal Framing on Judgments of Health Risk442 cited
  • 2005Consumer Psychology: Categorization, Inferences, Affect, and Persuasion215 cited
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  • 2004Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions161 cited
  • 2008Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms151 cited
  • 2005The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior125 cited
  • 2022The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses107 cited
  • 1999Converting the unconverted: The effect of inclination and opportunity to discount health-related fear appeals.105 cited
  • 2011Emotional Information Management and Responses to Emotional Appeals102 cited
  • 2004Valenced Comparisons100 cited
  • 2001Nonconscious and Contaminative Effects of Hypothetical Questions on Subsequent Decision Making93 cited
  • 2004THE EFFECTS OF COGNITIVE RESOURCE REQUIREMENTS, AVAILABILITY, AND ARGUMENT QUALITY ON BRAND ATTITUDES : A Melding of Elaboration Likelihood and Cognitive Resource Matching Theories

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93 cited
  • 2022Effective messaging strategies to increase brand love for sociopolitical activist brands90 cited
  • 2006When More May Be Less: The Effects of Regulatory Focus on Responses to Different Comparative Frames87 cited
  • 2009The Influence of Consumers’ Lay Theories on Approach/Avoidance Motivation86 cited
  • 2007Partitioned pricing: Can we always divide and prosper?86 cited