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A strategy for acquiring customer requirement patterns using laddering technique and ART2 neural network
16 references·16 citing·39 second hopsampled
A strategy for acquiring customer requirement patterns using laddering technique and ART2 neural network (2002)A strategy for acquiring customer require…THE PSYCHOLOGY OF PERSONAL CONSTRUCTS (2010)THE PSYCHOLOGY OF PERSONAL CO…The Fundamentals of Marketing (2010)The Fundamentals of MarketingMarketing of High-Technology Products and Innovations (2001)Marketing of High-Technology …Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Supplier relationships: Emerging issues and challenges (1997)Supplier relationships: Emerg…Closeness, strength, and satisfaction: Examining the nature of relationships between providers of financial services and their retail customers (1997)Closeness, strength, and sati…An experimental investigation of satisfaction and commitment in marketing channels: The role of trust and dependence (1996)An experimental investigation…The Effects of Perceived Interdependence on Dealer Attitudes (1995)The Effects of Perceived Inte…Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Relationship Marketing in Con…An Integrated Model of Buyer-Seller Relationships (1995)An Integrated Model of Buyer-…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Determinants of Long-Term Ori…The House of Quality (1988)The House of QualityConsumer Behavior: Concepts and Applications (1980)Consumer Behavior: Concepts a…A manual for repertory grid technique (1977)A manual for repertory grid t…Implications of data-driven product design: From information age towards intelligence age (2022)Implications of data-driven p…An integrated solution—KAGFM for mass customization in customer-oriented product design under cloud manufacturing environment (2015)An integrated solution—KAGFM …The shopping experience of older supermarket consumers (2013)The shopping experience of ol…Apply robust segmentation to the service industry using kernel induced fuzzy clustering techniques (2010)Apply robust segmentation to …Management and forecast of dynamic customer needs: An artificial immune and neural system approach (2009)Management and forecast of dy…Integrated Vehicle Configuration System—Connecting the domains of mass customization (2009)Integrated Vehicle Configurat…Outlier identification and market segmentation using kernel-based clustering techniques (2008)Outlier identification and ma…Integration of marketing research techniques into house of quality and product family design (2008)Integration of marketing rese…Applying knowledge engineering techniques to customer analysis in the service industry (2007)Applying knowledge engineerin…Analytical affective design with ambient intelligence for mass customization and personalization (2007)Analytical affective design w…An in-process customer utility prediction system for product conceptualisation (2007)An in-process customer utilit…Classification of Product Requirements Based on Product Environment (2006)Classification of Product Req…PDCS—a product definition and customisation system for product concept development (2005)PDCS—a product definition and…Linking innovative product development with customer knowledge: a data-mining approach (2005)Linking innovative product de…A QFD-enabled product conceptualisation approach via design knowledge hierarchy and RCE neural network (2005)A QFD-enabled product concept…A Kansei mining system for affective design (2005)A Kansei mining system for af…The Commitment-Trust Theory of Relationship Marketing (1994)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)Consumer Switching Costs: A Typology, Antecedents, and Consequences (2003)A Theory of Cognitive Dissonance (2017)Diffusion of Innovations 1 (2019)Structural equation modeling in practice: A review and recommended two-step approach. 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References

  • 2010THE PSYCHOLOGY OF PERSONAL CONSTRUCTS8,573 cited
  • 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships6,726 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1988The House of Quality2,266 cited
  • 1995An Integrated Model of Buyer-Seller Relationships2,083 cited
  • 1995The Effects of Perceived Interdependence on Dealer Attitudes1,843 cited
  • 1995Relationship Marketing in Consumer Markets: Antecedents and Consequences1,757 cited
  • 1977A manual for repertory grid technique1,573 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 1996An experimental investigation of satisfaction and commitment in marketing channels: The role of trust and dependence583 cited
  • 2001Marketing of High-Technology Products and Innovations548 cited
  • 2010The Fundamentals of Marketing480 cited
  • 1997Closeness, strength, and satisfaction: Examining the nature of relationships between providers of financial services and their retail customers396 cited
  • 1997Supplier relationships: Emerging issues and challenges

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367 cited
  • 1980Consumer Behavior: Concepts and Applications336 cited
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