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The verbal and visual components of package design

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References

1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees7,267 cited
1995Seeking the Ideal Form: Product Design and Consumer Response1,922 cited
1989Schema Congruity as a Basis for Product Evaluation1,418 cited
1981Positioning: The Battle for Your Mind1,060 cited

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2010

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How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry

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2012The design of consumer packaging: Effects of manipulations of shape, orientation, and alignment of graphical forms on consumers’ assessments120 cited

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