References

• 1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited
• 2004Understanding retail branding: conceptual insights and research priorities1,095 cited
• 2001Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions1,039 cited
• 2000Building Store Loyalty through Store Brands684 cited
• 1998Determining Where to Shop: Fixed and Variable Costs of Shopping590 cited
• 1997Why Store Brand Penetration Varies by Retailer589 cited
• 1998A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates558 cited
• 1993When Do Private Labels Succeed549 cited
• 1996Household store brand proneness: A framework542 cited
• 1998Private Labels and the Channel Relationship: A Cross‐Category Analysis377 cited
• 2003An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share370 cited
• 1996How Should National Brands Think about Private Labels344 cited
• 2001Effective category management depends on the role of the category☆341 cited
• 1992Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach336 cited
• 1995