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Group RFM analysis as a novel framework to discover better customer consumption behavior

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References

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2000Thoughts on RFM scoring151 cited
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2020A Combined Approach for Customer Profiling in Video on Demand Services Using Clustering and Association Rule Mining33 cited

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2023

Enhancing Retail Transactions: A Data-Driven Recommendation Using Modified RFM Analysis and Association Rules Mining

31 cited

2025Customer segmentation in the digital marketing using a Q-learning based differential evolution algorithm integrated with K-means clustering27 cited

2021An RFM Model Customizable to Product Catalogues and Marketing Criteria Using Fuzzy Linguistic Models: Case Study of a Retail Business26 cited

2014A New Application of RFM Clustering for Guild Segmentation to Mine the Pattern of Using Banks’ e-Payment Services24 cited

2018Clustering Prediction Techniques in Defining and Predicting Customers Defection: The Case of E-Commerce Context20 cited

2023A multi layer recency frequency monetary method for customer priority segmentation in online transaction19 cited

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2017Evaluating discounts as a dimension of customer behavior analysis16 cited

2021Customer behaviour analysis based on buying-data sparsity for multi-category products in pork industry: A hybrid approach13 cited