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Placing Food Color Experimentation into a Valid Consumer Context

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2015Searching for flavor labels in food products: the influence of color-flavor congruence and association strength77 cited

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2016“See me, feel me”: Effects of 3D-printed surface patterns on beverage evaluation70 cited

2005Ambient scent and consumer exploratory behaviour: A causal analysis60 cited

2022Signalling taste through packaging: The effects of shape and colour on consumers’ perceptions of cheeses55 cited

2008THE MEDIATING EFFECTS OF THE APPEARANCE OF NONDURABLE CONSUMER GOODS AND THEIR PACKAGING ON CONSUMER BEHAVIOR45 cited

2023How to signal product variety on pack: an investigation of color and image cues13 cited

2015Under Cover and Close at Hand: Embodied Metaphor in Packaging Design13 cited