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Las asociaciones de la imagen como determinantes de la satisfacción en el sector bancario español
16 references·1 citing·48 second hop
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References

  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions14,475 cited
  • 1993Lisrel 8: Structural Equation Modeling With the Simplis Command Language7,691 cited
  • 1990WHAT'S IN A NAME? REPUTATION BUILDING AND CORPORATE STRATEGY.5,453 cited
  • 1989The self and social behavior in differing cultural contexts.5,019 cited
  • 1999The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships4,900 cited
  • 1998Assessing Measurement Invariance in Cross‐National Consumer Research4,759 cited
  • 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2006Corporate Social Responsibility, Customer Satisfaction, and Market Value3,459 cited
  • 2001Targeting consumers who are willing to pay more for environmentally friendly products2,974 cited
  • 1996Reputation: Realizing Value from the Corporate Image2,620 cited
  • 1996Reputation: realizing value from the corporate image2,147 cited
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The Price is Unfair! A Conceptual Framework of Price Fairness Perceptions
1,473 cited
  • 2004The four levels of loyalty and the pivotal role of trust: a study of online service dynamics1,447 cited
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    • 2014Comparative Study Among New Payment Systems and New Future Trends in Mobile Payments4 cited