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Advertising Budgeting: Process and Structure as Explanatory Variables
6 references·16 citing·49 second hop
Advertising Budgeting: Process and Structure as Explanatory Variables (1987)Advertising Budgeting: Process and Struct…The Advertising Budgeting Practices of Industrial Marketers (1984)The Advertising Budgeting Pra…Computer-Based Advertising Budgeting Practices of Leading U.S. Consumer Advertisers (1983)Computer-Based Advertising Bu…Marketing, Strategic Planning and the Theory of the Firm (1982)Marketing, Strategic Planning…Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses (1979)Why Advertising and Promotion…The Advisor Project: A Study of Industrial Marketing Budgets (1979)The Advisor Project: A Study …ADVISOR PROJECT: A STUDY OF INDUSTRIAL MARKETING BUDGETS. (1976)ADVISOR PROJECT: A STUDY OF I…The Optimal Advertising-Allocation Rules For Sequentially Released Products (2017)The Optimal Advertising-Alloc…Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend (2015)Advertising Budgeting: A Rein…How Corporate Cultures Drive Advertising and Promotion Budgets (2014)How Corporate Cultures Drive …Advertising and promotion budgeting during volatile economic conditions (2013)Advertising and promotion bud…Internal marketing as a change management tool: A case study in re-branding (2010)Internal marketing as a chang…Advertising Budgeting Methods and Processes in China (2006)Advertising Budgeting Methods…Managing a firm's behavior through market orientation development: some empirical findings (2004)Managing a firm's behavior th…The Case for Greater Agency Involvement in Strategic Partnerships (2003)The Case for Greater Agency I…The Case for Greater Agency Involvement in Strategic Partnerships (2003)The Case for Greater Agency I…Determining advertising budgets for service enterprises (1996)Determining advertising budge…Advertising adoption in a developing market economy: the case of Poland (1996)Advertising adoption in a dev…Customer satisfaction measurement and management: A processual analysis (1995)Customer satisfaction measure…Marketing Communication Intensity Across Industries (1992)Marketing Communication Inten…Advertising Budgeting Methods in Canada, the UK and the USA (1991)Advertising Budgeting Methods…The Power and Politics of Sales Forecasting: Uncertainty Absorption and the Power of the Marketing Department (1989)The Power and Politics of Sal…The Status Quo of the Marketing Organisation in UK Retailing: A Neglected Phenomenon (1988)The Status Quo of the Marketi…The Discovery of Grounded Theory: Strategies for Qualitative Research. 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(1965)The role and function of the chief marketing executive and the marketing department: A study of medium‐sized companies in the UK (1986)The Marketing Budgeting Process: Marketing Management Implications (1987)The Internationalisation Process in Retailing (1995)Market orientation in UK multiple retail companies: nature and pattern (1997)International retail research: focus, methodology and conceptual development (2010)Risk Taking and Information Handling in Consumer Behavior (1969)Consumer Rankings of Risk Reduction Methods (1971)Advertising and Market Power (1974)Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries (1988)The context of dominance: an industry‐driven framework for exploiting reputation (2003)Handbook of Technology and Innovation Management (2021)A BEHAVIORAL MODEL OF RATIONAL CHOICE (1955)A Behavioral Theory of the Firm (1964)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Marketing, Scientific Progress, and Scientific Method (1983)Evolution of the Marketing Organization: New Forms for Turbulent Environments (1991)Customer relationship management: Finding value drivers (2006)The Carry-Over Effect of Advertising (1965)Advertising: Its Role in Modern Marketing (1970)The Relative Importance of Various Promotional Elements in Different Industrial Purchase Situations (1987)Market orientation development: a comparison of industrial vs consumer goods companies (2001)The emotional side of organizational decision-making: examining the influence of messaging in fostering positive outcomes for the brand (2020)Does Advertising Lower Consumer Prices? (1973)Recall and Recognition Performance for Umbrella Print Advertisements (1984)ADSPLIT: A Multi-Brand Advertising Budget Allocation Model (1988)How Dynamic Consumer Response, Dynamic Competitor Response and Expanded Company Action Shape Longterm Marketing Effectiveness (2003)Advertising management (2007)Visitor and exhibitor interaction at industrial trade fairs (1995)How SMEs use trade shows to enter global value chains (2015)Advertising effectiveness on financial performance of banking sector: Turkey case (2017)
this work references cited by second hop

References

  • 1982Marketing, Strategic Planning and the Theory of the Firm522 cited
  • 1979Why Advertising and Promotional Costs Vary: Some Cross-Sectional Analyses127 cited
  • 1984The Advertising Budgeting Practices of Industrial Marketers48 cited
  • 1976ADVISOR PROJECT: A STUDY OF INDUSTRIAL MARKETING BUDGETS.39 cited
  • 1979The Advisor Project: A Study of Industrial Marketing Budgets36 cited
  • 1983Computer-Based Advertising Budgeting Practices of Leading U.S. Consumer Advertisers31 cited

Cited by

  • 2010Internal marketing as a change management tool: A case study in re-branding40 cited
  • 2006Advertising Budgeting Methods and Processes in China29 cited
  • 1988The Status Quo of the Marketing Organisation in UK Retailing: A Neglected Phenomenon29 cited
  • 1989The Power and Politics of Sales Forecasting: Uncertainty Absorption and the Power of the Marketing Department29 cited
  • 2004Managing a firm's behavior through market orientation development: some empirical findings26 cited
  • 2015Advertising Budgeting: A Reinvestigation of the Evidence on Brand Size and Spend25 cited
  • 1991Advertising Budgeting Methods in Canada, the UK and the USA24 cited
  • 1992Marketing Communication Intensity Across Industries23 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1995Customer satisfaction measurement and management: A processual analysis21 cited
  • 2014How Corporate Cultures Drive Advertising and Promotion Budgets17 cited
  • 1996Advertising adoption in a developing market economy: the case of Poland17 cited
  • 2003The Case for Greater Agency Involvement in Strategic Partnerships15 cited
  • 2013Advertising and promotion budgeting during volatile economic conditions14 cited
  • 2003The Case for Greater Agency Involvement in Strategic Partnerships14 cited
  • 1996Determining advertising budgets for service enterprises11 cited
  • 2017The Optimal Advertising-Allocation Rules For Sequentially Released Products7 cited