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Extending the DART model for social media

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2009

Virtual Customer Environments: Testing a Model of Voluntary Participation in Value Co‐creation Activities

907 cited

2010Refining Virtual Co-Creation from a Consumer Perspective713 cited

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2019Increasing competitiveness of higher education in Ukraine through value co-creation strategy25 cited
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2016Ranking the Factors that Impact Customers Online Participation in Value Co-creation in Service Sector Using Analytic Hierarchy Process13 cited
2020Implementation and adoption of CRM and co-creation leveraging collaborative technologies13 cited