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La politique de prix « Pay What You Want » : partage du pouvoir ou action de communication ?
7 references·1 citing·41 second hop
La politique de prix « Pay What You Want » : partage du pouvoir ou action de communication ? (2014)La politique de prix « Pay What You Want …The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand (2009)The Psychological Effects of …Consumer Empowerment Through Internet-Based Co-creation (2009)Consumer Empowerment Through …Pay What You Want: A New Participative Pricing Mechanism (2008)Pay What You Want: A New Part…Interaction Orientation and Firm Performance (2008)Interaction Orientation and F…The Penguin's Window: Corporate Brands From an Open-Source Perspective (2006)The Penguin's Window: Corpora…Dynamic Pricing and Consumer Fairness Perceptions (2006)Dynamic Pricing and Consumer …Effects of Participative Pricing on Consumers' Cognitions and Actions: A Goal Theoretic Perspective (2005)Effects of Participative Pric…“Pay What You Want”: A Participative Price Setting Mechanism (2014)“Pay What You Want”: A Partic…The myth of the ethical consumer – do ethics matter in purchase behaviour? (2001)Zero as a Special Price: The True Value of Free Products (2007)Toward a positive theory of consumer choice (1980)PSYCHOLOGICAL, EMPOWERMENT IN THE WORKPLACE: DIMENSIONS, MEASUREMENT AND VALIDATION. (1995)Consumer perceived value: The development of a multiple item scale (2001)Domo Arigato Mr. Roboto (2016)Toward a theory of customer engagement marketing (2016)Consumers and Artificial Intelligence: An Experiential Perspective (2020)The Nature of the Firm (1937)The Logic of Practice (1990)Capitalism, Socialism and Democracy (1997)Consumer Cocreation in New Product Development (2010)Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Introducing COBRAs (2011)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Self-Efficacy: The Exercise of Control (1999)Consumer engagement in a virtual brand community: An exploratory analysis (2011)A study of the impact of social media on consumers (2014)Social commerce constructs and consumer's intention to buy (2015)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Service logic revisited: who creates value? And who co‐creates? (2008)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Understanding Customer Experience Throughout the Customer Journey (2016)Generalized expectancies for internal versus external control of reinforcement. (1966)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change (1978)The Impact of New Media on Customer Relationships (2010)Gray Shades of Green: Causes and Consequences of Green Skepticism (2015)An attributional theory of achievement motivation and emotion. (1985)An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment (1988)The role of feasibility and desirability considerations in near and distant future decisions: A test of temporal construal theory. (1998)Working with Machines (2015)The influence of perceived food quality, price fairness, perceived value and satisfaction on customers’ revisit and word-of-mouth intentions towards organic food restaurants (2019)Review of Psychometric theory (2nd ed.). (1979)A Theory of Fairness, Competition, and Cooperation (1999)Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially (2009)Creating Enduring Customer Value (2016)Happiness Begets Money: Emotion and Engagement in Live Streaming (2021)Advances in Consumer Research (2025)
this work references cited by second hop

References

  • 2009Consumer Empowerment Through Internet-Based Co-creation714 cited
  • 2008Interaction Orientation and Firm Performance701 cited
  • 2009The Psychological Effects of Empowerment Strategies on Consumers’ Product Demand611 cited
  • 2006Dynamic Pricing and Consumer Fairness Perceptions583 cited
  • 2008Pay What You Want: A New Participative Pricing Mechanism433 cited
  • 2006The Penguin's Window: Corporate Brands From an Open-Source Perspective265 cited
  • 2005Effects of Participative Pricing on Consumers' Cognitions and Actions: A Goal Theoretic Perspective211 cited

Cited by

  • 2014“Pay What You Want”: A Participative Price Setting Mechanism7 cited

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