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A Review of Empirical Studies of Aggregate Marketing Costs and Productivity in the United States

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References

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1940Criteria of Marketing Efficiency20 cited

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1993Historical Method in Consumer Research: Developing Causal Explanations of Change141 cited
2009A general theory of systems performance criteria39 cited
2009Reflections on The History of Marketing Thought29 cited
2009

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Hollander's doctoral seminar in the history of marketing thought

14 cited

2010A History of Historical Research in Marketing13 cited

2010Revisiting and revising Alderson’s formula to measure the productivity of the aggregate marketing system12 cited

2016The alternative “Marketing Revolution”9 cited