this work references cited by second hopReferences
- 2025Advances in Consumer Research13,264 cited
- 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
- 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
- 1986The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations1,953 cited
- 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
- 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
- 1989Schema Congruity as a Basis for Product Evaluation1,418 cited
- 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
- 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
- 1984Audience Involvement in Advertising: Four Levels1,017 cited
- 1989Information Processing from Advertisements: Toward an Integrative Framework1,003 cited
- 1978Current issues and research in advertising940 cited
- 1987Advertising and Promotion Management868 cited
- 1961A Model for Predictive Measurements of Advertising Effectiveness797 cited
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work