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The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers

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References

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1997Dimensions of Brand Personality5,056 cited
1999Whence Consumer Loyalty?4,891 cited
1995Building Strong Brands4,432 cited
1997Dimensions of Brand Personality4,046 cited
1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
1961Pattern and growth in personality3,361 cited
1938Personality: A Psychological Interpretation3,212 cited
1963Toward an adequate taxonomy of personality attributes: Replicated factor structure in peer nomination personality ratings.2,485 cited
1936Trait-names: A psycho-lexical study.

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