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Employer branding and market segmentation · Study

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ArticleEmployer branding and market segmentation

Lara Moroko2009

Article2009

Employer branding and market segmentation

Lara Moroko · Mark Uncles

130 citations·0/0 files stored·Journal of Brand Management

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Employer Branding and e-HRM Marketing and Advertising Strategies Higher Education and Employability

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References

2019Diffusion of Innovations 1 1998Qualitative inquiry and research design: choosing among five traditions.1963Diffusion of Innovations 1961The Economics of Information 1994Analysis and Interpretation of Qualitative Data in Consumer Research 1997Market Segmentation: Conceptual and Methodological Foundations 1984Strategic Market Management 1996The employer brand

Cited by

2018The relationship between reputation, employer branding and corporate social responsibility 2011An employer brand predictive model for talent attraction and retention 2017When employer brand image aids employee satisfaction and engagement 2012Business Student Perceptions of a Preferred Employer: A Study Identifying Determinants of Employer Branding 2019The influence of employer rankings, employment experience, and employee characteristics on employer branding as an employer of choice 2015Affective commitment to the employer brand: Development and validation of a scale

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2022Employer and internal branding research: a bibliometric analysis of 25 yearsarticle · 8 shared references 2018Employer brand and its unexplored impact on intent to joinarticle · 8 shared references 2018Are they willing to work for you? An employee-centric view to employer brand attractivenessarticle · 7 shared references 2014L'influence des écarts de perception de la marque employeur avant et après le recrutement sur l'implication affective des salariés et leur intention de quitter l'organisationarticle · 7 shared references 2014Employeurs démarquez-vous ! La marque employeur, un gisement de valeur inexploité ?article · 7 shared references 2015Marque employeur interne et externearticle · 7 shared references

Details

Year2009

Typearticle

Published2009-09-25

VenueJournal of Brand Management

ISSN-L1350-231X

Languageen

Citations130

Files0 public / 0

ShelfEmployer Branding and e-HRM

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doi10.1057/bm.2009.10

openalex_workW2002096801

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2018Employer Brand Building: Using Social Media and Career Websites to Attract Generation Y

2018Are they willing to work for you? An employee-centric view to employer brand attractiveness