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The impact of extrinsic and package design attributes on preferences for non‐prescription drugs
16 references·2 citing·49 second hop
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References

  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 1973A Cross-Cultural Study of the Affective Meanings of Color849 cited
  • 2003Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement788 cited
  • 2005The Effect of Multiple Extrinsic Cues on Quality Perceptions: A Matter of Consistency553 cited
  • 1983The effects of color in store design.541 cited
  • 2001Packaging communication: attentional effects of product imagery482 cited
  • 1998The influence of consumption situation and product involvement over consumers’ use of product attribute350 cited
  • 1997The effect of new package design on product attention, categorization and evaluation347 cited
  • 2004The Effect of Package Shape on Consumers' Judgments of Product Volume: Attention as a Mental Contaminant238 cited
  • 1991Cross‐cultural Colour Comparisons: Global Marketers Beware!198 cited
  • 1989Risk Reducing Strategies Used in the Purchase of Wine in the UK194 cited
  • 1977Convenience Food Packaging and the Perception of Product Quality166 cited
  • 2002Font appropriateness and brand choice142 cited
  • 2007Global branding, country of origin and expertise131 cited
  • 2003

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An experimental study of two dimensions of country-of-origin (manufacturing country and branding country) using intrinsic and extrinsic cues
103 cited
  • 2006Colour and product choice: a study of gender roles99 cited
  • Cited by

    • 2011The effect of perceived quality on brand equity: an empirical study on generic drugs63 cited
    • 2018The Influence of Packaging and Brand Equity on Over-The-Counter Herbal Medicines in Kumasi, Ghana12 cited