SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Font appropriateness and brand choice · Study

ArticleShelves

ArticleFont appropriateness and brand choice

John R. Doyle2002

Article2002

Font appropriateness and brand choice

John R. Doyle · Paul A. Bottomley

142 citations·0/0 files stored·Journal of Business Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Graphic Design and Typography Consumer Packaging Perceptions and Trends

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 142 citations exist upstream.

References

1957The Measurement of Meaning 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1982How Advertising Works: A Planning Model 1998‘Building, measuring and managing brand equity’

Cited by

2006The interactive effects of colors and products on perceptions of brand logo appropriateness 2007A charming little Cabernet 2006Dressed for the Occasion: Font‐Product Congruity in the Perception of Logotype 2018Is less more or a bore? Package design simplicity and brand perception: an application to Champagne 2010Strategies for distinctive brands 2012Using type font characteristics to communicate brand personality of new brands 2006The impact of organisational characteristics on corporate visual identity 2017Fontroversy! Or, How to Care about the Shape of Language

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

1998Attitude change: Multiple roles for persuasion variables.article · 2 shared references 2000An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothingarticle · 2 shared references 1990A Framework for Conceptualizing and Measuring the Involvement Construct in Advertising Researcharticle · 2 shared references 2011The Associative–Propositional Evaluation Modelchapter · 2 shared references 2005LESSONS FROM THE RICH AND FAMOUS: A Cross-Cultural Comparison of Celebrity Endorsement in Advertisingarticle · 2 shared references 1984The role of emotion in advertisingarticle · 2 shared references

Details

Year2002

Typearticle

Published2002-12-02

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations142

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1016/s0148-2963(02)00487-3

openalex_workW2146924939

Links

Imported from OpenAlex (CC0) — nothing here is generated.