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Font appropriateness and brand choice
4 references·16 citing·43 second hop
Font appropriateness and brand choice (2002)Font appropriateness and brand choice‘Building, measuring and managing brand equity’ (1998)‘Building, measuring and mana…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…How Advertising Works: A Planning Model (1982)How Advertising Works: A Plan…The Measurement of Meaning (1957)The Measurement of MeaningThe use of event related potentials brain methods in the study of Conscious and unconscious consumer decision making processes (2020)The use of event related pote…Building a unique brand identity: measuring the relative ownership potential of brand identity element types (2020)Building a unique brand ident…Creating Brand Meaning: A Review and Research Agenda (2019)Creating Brand Meaning: A Rev…A comprehensive review on logo literature: research topics, findings, and future directions (2019)A comprehensive review on log…Is less more or a bore? Package design simplicity and brand perception: an application to Champagne (2018)Is less more or a bore? Packa…Fontroversy! Or, How to Care about the Shape of Language (2017)Fontroversy! Or, How to Care …The Taste of Typeface (2015)The Taste of TypefaceThe role of background color, interletter spacing, and font size on preferences in the digital presentation of a product (2014)The role of background color,…Food packages and communication through typeface design: The exoticism of exotypes (2014)Food packages and communicati…Using type font characteristics to communicate brand personality of new brands (2012)Using type font characteristi…Message on a bottle: the wine label's influence (2011)Message on a bottle: the wine…Strategies for distinctive brands (2010)Strategies for distinctive br…A charming little Cabernet (2007)A charming little CabernetThe interactive effects of colors and products on perceptions of brand logo appropriateness (2006)The interactive effects of co…The impact of organisational characteristics on corporate visual identity (2006)The impact of organisational …Dressed for the Occasion: Font‐Product Congruity in the Perception of Logotype (2006)Dressed for the Occasion: Fon…Attitudinal effects of mere exposure. (1968)Possessions and the Extended Self (1988)A very brief measure of the Big-Five personality domains (2003)What you see may not be what you get: Asking consumers what matters may not reflect what they choose (2009)Package Graphic Design: Investigating the Variables that Moderate Consumer Response to Atypical Designs (2014)Building Strong Brands (1995)Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace (2012)The effect of brand anthropomorphism, brand distinctiveness, and warmth on brand attitude: A mediated moderation model (2020)The language-as-fixed-effect fallacy: A critique of language statistics in psychological research (1973)Review of personality and social psychology (1980)How Visual Brand Identity Shapes Consumer Response (2014)Brand linguistics: A theory-driven framework for the study of language in branding (2017)“Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing? (2020)Consumer Evaluations of Brand Extensions (1990)Dimensions of Brand Personality (1997)When Good Brands Do Bad (2004)Brand logo design: examining consumer response to naturalness (2015)Statistical principles in experimental design. 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(1979)Household store brand proneness: A framework (1996)An assessment of consumers product, purchase decision, advertising and consumption involvement in fashion clothing (2000)Customer engagement: the construct, antecedents, and consequences (2016)Measuring emotion: The self-assessment manikin and the semantic differential (1994)A model of (often mixed) stereotype content: Competence and warmth respectively follow from perceived status and competition. (2002)Do green packages lead to misperceptions? The influence of package colors on consumers’ perceptions of brands with environmental claims (2017)Coloring the destination: The role of color psychology on Instagram (2020)Performance consequences of brand equity management: evidence from organizations in the value chain (2003)Brand personality of tourist destinations: An application of self-congruity theory (2010)Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications (2018)
this work references cited by second hop

References

  • 1957The Measurement of Meaning9,430 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1982How Advertising Works: A Planning Model552 cited
  • 1998‘Building, measuring and managing brand equity’324 cited

Cited by

  • 2006The interactive effects of colors and products on perceptions of brand logo appropriateness294 cited
  • 2007A charming little Cabernet139 cited
  • 2006Dressed for the Occasion: Font‐Product Congruity in the Perception of Logotype122 cited
  • 2018Is less more or a bore? Package design simplicity and brand perception: an application to Champagne114 cited
  • 2010Strategies for distinctive brands105 cited
  • 2012Using type font characteristics to communicate brand personality of new brands104 cited
  • 2006The impact of organisational characteristics on corporate visual identity99 cited
  • 2017Fontroversy! Or, How to Care about the Shape of Language91 cited
  • 2019Creating Brand Meaning: A Review and Research Agenda87 cited
  • 2015The Taste of Typeface85 cited
  • 2019A comprehensive review on logo literature: research topics, findings, and future directions

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82 cited
  • 2020The use of event related potentials brain methods in the study of Conscious and unconscious consumer decision making processes76 cited
  • 2014Food packages and communication through typeface design: The exoticism of exotypes74 cited
  • 2020Building a unique brand identity: measuring the relative ownership potential of brand identity element types70 cited
  • 2011Message on a bottle: the wine label's influence64 cited
  • 2014The role of background color, interletter spacing, and font size on preferences in the digital presentation of a product63 cited