References

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• 1998Guidelines for Selecting or Modifying Logos655 cited
• 1988A Time to Speak: A Psycholinguistic Inquiry into the Critical Period for Human Speech462 cited
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• 1977Effects of interactive imagery on learning: Application to advertising.268 cited
• 1987Picture-Word Consistency and the Elaborative Processing of Advertisements243 cited
• 1994Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English225 cited
• 1991Phonological processes in reading Chinese characters.215 cited
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• 1981Orthographic variations and visual information processing.186 cited
• 1999Phonology, Orthography, and Semantic Activation in Reading Chinese148 cited
• 2001Creating Local Brands in Multilingual International Markets139 cited
• 1987Picture-Word Consistency and the Elaborative Processing of Advertisements129 cited
• 1996Language and Brand Attitudes: Impact of Script and Sound Matching in Chinese and English111 cited
• 1991Elaborating on Elaboration: The Distinction between Relational and Item- Specific Elaboration