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Private labels: psychological versioning of typical consumer products

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2015Aggressive or partnership strategy: Which choice is better for the national brand?55 cited
2015Private labelsain’t bona fide! Perceived authenticity and willingness to pay a price premium for national brands over private labels37 cited
2011

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The impact of private labels on the competitiveness of the european food supply chain

35 cited

2011Impact of retailer image on private brand attitude: Halo effect and summary construct30 cited

2010Spatial Competition and Private Labels26 cited

2008Investigating the Relationship Between Advertising and Pricing in a Channel with Private Label Offering: A Theoretic Model25 cited

2015Optimal Production Channel for Private Labels: Too Much or Too Little Innovation?22 cited

2015TV advertising spillovers and demand for private labels: the case of carbonated soft drinks21 cited

2018Brand positioning and consumer taste information21 cited

2008The Advertising–price Relationship: Theory and Evidence18 cited

1997Market‐structure Determinants of National Brand–Private Label Price Differences of Manufactured Food Products: Comment16 cited

2007Store Brands15 cited

2013The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions13 cited

2018Why Do Retailers Advertise Store Brands Differently Across Product Categories?10 cited