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ArticlePrivate labels: psychological versioning of typical consumer products

David A. Soberman2004

Article2004

Private labels: psychological versioning of typical consumer products

David A. Soberman · Philip M. Parker

57 citations·0/0 files stored·International Journal of Industrial Organization

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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References

1960The Problem of Social Cost 1979Monopolistic Competition with Outside Goods 1982Relaxing Price Competition Through Product Differentiation 1984Monopoly with Incomplete Information 1993A Simple Theory of Advertising as a Good or Bad 1998VERSIONING: THE SMART WAY TO SELL INFORMATION 1990Cognitive and Affective Responses to Advertising 2006Versioning Information Goods

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Details

Year2004

Typearticle

Published2004-06-01

VenueInternational Journal of Industrial Organization

ISSN-L0167-7187

Languageen

Citations57

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.ijindorg.2004.03.004

openalex_workW2002325971

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2015Optimal Production Channel for Private Labels: Too Much or Too Little Innovation?

2015TV advertising spillovers and demand for private labels: the case of carbonated soft drinks