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The economics of quality-equivalent store brands · Study

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ArticleThe economics of quality-equivalent store brands

David A. Soberman2006

Article2006

The economics of quality-equivalent store brands

David A. Soberman · Philip M. Parker

123 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Merger and Competition Analysis Supply Chain and Inventory Management

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References

1960The Problem of Social Cost 1988The Theory of Industrial Organization 2000Marketing management: analysis. planning. implementation and control 1981The Role of Market Forces in Assuring Contractual Performance 1974Advertising as Information 1979Monopolistic Competition with Outside Goods 1986Price and Advertising Signals of Product Quality 1977From Entry Barriers to Mobility Barriers: Conjectural Decisions and Contrived Deterrence to New Competition*

Cited by

2009Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research 2018Fighting store brands through the strategic timing of pricing and advertising decisions 2013Cooperate “and” compete: coopetition strategy in retailer‐supplier relationships 2017Store Brand Quality and Retailer’s Product Line Design 2010Store brand and store loyalty: The moderating role of store brand positioning 2016

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Details

Year2006

Typearticle

Published2006-05-22

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations123

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.ijresmar.2005.09.008

openalex_workW1966697462

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Marketing mix effects on private labels brand equity

2013Periodicity of pricing and marketing efforts in a distribution channel

2011Private Labels: Facilitators or Impediments to Supply Chain Coordination