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The economics of quality-equivalent store brands

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References

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1995W hy R etailers S ell P rivate L abels

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323 cited

Cited by

2009Review of literature – Future research suggestions: Private label brands: Benefits, success factors and future research118 cited
2018Fighting store brands through the strategic timing of pricing and advertising decisions98 cited
2013Cooperate “and” compete: coopetition strategy in retailer‐supplier relationships89 cited
2017Store Brand Quality and Retailer’s Product Line Design83 cited
2010Store brand and store loyalty: The moderating role of store brand positioning74 cited
2016Marketing mix effects on private labels brand equity68 cited
2013Periodicity of pricing and marketing efforts in a distribution channel66 cited
2011Two-Tier Store Brands: The Benefic Impact of a Value Brand on Perceptions of a Premium Brand65 cited
2011Private Labels: Facilitators or Impediments to Supply Chain Coordination65 cited
2018Using online channel to defer the launch of discount retailing store64 cited
2020Customization strategies between online and offline retailers57 cited
2015Multitier Store Brands and Channel Profits56 cited
2024Self-Preferencing in E-Commerce Marketplaces: The Role of Sponsored Advertising and Private Labels55 cited
2010Product brand differentiation and dual‐channel store performances of a multi‐channel retailer53 cited
2010An Empirical Investigation of Private Label Supply by National Label Producers51 cited
2021The impact of a store brand introduction in a supply chain with competing manufacturers: The strategic role of pricing and advertising decision timing49 cited