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Strategies for reducing consumers’ risk aversion in Internet shopping

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References

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2003Gender and E-Commerce: An Exploratory Study465 cited
2015Marketing strategies, perceived risks, and consumer trust in online buying behaviour461 cited

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2010

An exploratory inquiry into destination risk perceptions and risk reduction strategies of first time vs. repeat visitors to a highly volatile destination

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2012An Analysis of Factors Affecting on Online Shopping Behavior of Consumers383 cited

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2011Research note: E-store image, perceived value and perceived risk306 cited

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2010New or recycled products: how much are consumers willing to pay?293 cited

2013How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns291 cited

2002Perceived risk and risk-reduction strategies in Internet shopping260 cited