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A Comparative Analysis of Two Models of Behavioral Intention · Study

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ArticleA Comparative Analysis of Two Models of Behavioral Intention

Richard G. Netemeyer1992

Article1992

A Comparative Analysis of Two Models of Behavioral Intention

Richard G. Netemeyer · William O. Bearden

114 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Behavioral Health and Interventions Decision-Making and Behavioral Economics Technology Adoption and User Behaviour

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Understanding Attitudes and Predicting Social Behavior 1980Significance tests and goodness of fit in the analysis of covariance structures.1988The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research 1982Recent Developments in Structural Equation Modeling 1984The Theory of Reasoned Action Applied to Coupon Usage 1972Attitudes and normative beliefs as factors influencing behavioral intentions.1985Crossover Effects in the Theory of Reasoned Action: A Moderating Influence Attempt

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2009The influence of C2C communications in online brand communities on customer purchase behavior 1999Belief formation in ethical consumer groups: an exploratory study 2006Social cues in the store environment and their impact on store image 2005The theory of planned behavior in e-commerce: Making a case for interdependencies between salient beliefs 2004Antecedents to new food product purchasing behavior among innovator groups in India

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Details

Year1992

Typearticle

Published1992-01-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations114

Files0 public / 0

ShelfBehavioral Health and Interventions

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doi10.1007/bf02723475

openalex_workW2002824482

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