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ArticleThe effect of advertisement choice on attention

Stephen C. Nettelhorst2011

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Articlegreen2011

The effect of advertisement choice on attention

Stephen C. Nettelhorst · Laura A. Brannon

25 citations·0/0 files stored·Computers in Human Behavior

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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References

1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 1986The Elaboration Likelihood Model of Persuasion 1997The Psychology of Attitudes 1982The need for cognition.1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement 1992Handbook of Personality : Theory and Research 1974Self-monitoring of expressive behavior.

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2020The effectiveness of various video ad-choice formats 2021Advertising avoidance: a literature review 2013The effects of actor attractiveness and advertisement choice on mechanical avoidance behaviors

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2017Can there be too much of a good thing? The effect of option number on cognitive effort toward online advertisementsarticle · 21 shared references 2013The effects of actor attractiveness and advertisement choice on mechanical avoidance behaviorsthesis · 20 shared references 1998Attitude change: Multiple roles for persuasion variables.article · 12 shared references 2022The Elaboration Likelihood Model of Persuasionother · 10 shared references 2015Social psychological foundations of social marketingarticle · 10 shared references 2005Attitude Importance and the Accumulation of Attitude-Relevant Knowledge in Memory.article · 9 shared references

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Year2011

Typearticle

Published2011-12-13

VenueComputers in Human Behavior

ISSN-L0747-5632

Languageen

Citations25

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/j.chb.2011.11.015

openalex_workW2003139068

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