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ArticleSocial psychological foundations of social marketing

Derek D. Rucker2015

Article2015

Social psychological foundations of social marketing

Derek D. Rucker · Richard E. Petty · Pablo Briñol

5 citations·0/0 files stored·Dialnet (Universidad de la Rioja)

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Behavioral Health and Interventions Social and Intergroup Psychology Media Influence and Health

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References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1986The Elaboration Likelihood Model of Persuasion 1997The Psychology of Attitudes 1997Beyond pleasure and pain.1999Dual-process theories in social psychology 2003Understanding and using the Implicit Association Test: I. An improved scoring algorithm.1982The need for cognition.1983Mood, misattribution, and judgments of well-being: Informative and directive functions of affective states.

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Year2015

Typearticle

Published2015-01-01

VenueDialnet (Universidad de la Rioja)

Languageen

Citations5

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ShelfBehavioral Health and Interventions

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openalex_workW2591374511

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