AN EXAMINATION OF THE NONLINEAR THINKING STYLE PROFILE STEREOTYPE OF SUCCESSFUL ENTREPRENEURS

Abstract

This study begins to empirically examine whether successful entrepreneurs possess a high nonlinear (e.g., creative, intuitive) thinking style, as some researchers and popular stereotypes of entrepreneurs would suggest, or whether they possess a more balanced nonlinear and linear (e.g., rational, logical, analytic) thinking style. As predicted, 48 successful entrepreneurs reflected a much greater level of balance in linear/nonlinear thinking style than their professional actor (n = 33) (predominantly nonlinear) and accountant (n = 31) (predominantly linear) counterparts, as measured by a linear/nonlinear thinking style instrument. Implications are discussed for guiding future cognitive research and theory development in entrepreneurship, as well as providing direction to entrepreneurship education and training.

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