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Direct marketing communications in the UK: a study of growth, past, present and future
13 references·1 citing·33 second hop
Direct marketing communications in the UK: a study of growth, past, present and future (1996)Direct marketing communications in the UK…The Unmanageable Consumer (2006)The Unmanageable ConsumerRetailing applications of geodemographics (1995)Retailing applications of geo…Marketing Management and Information Technology (1995)Marketing Management and Info…Direct marketing: rise and rise or rise and fall? (1995)Direct marketing: rise and ri…The Marketing Information Revolution (1994)The Marketing Information Rev…Public Relations: A Rationale for Its Development and Usage within UK Fast moving Consumer Goods Firms: (1993)Public Relations: A Rationale…Success in Database Marketing: Some Crucial Factors (1992)Success in Database Marketing…Marketing management and information technology (1992)Marketing management and info…Applied marketing research (1992)Applied marketing researchDatabase Marketing: A Channel, a Medium, or a Strategic Approach? (1991)Database Marketing: A Channel…Promotion management and marketing communications (1990)Promotion management and mark…Consumer Behaviour towards Fashion (1989)Consumer Behaviour towards Fa…Direct marketing handbook (1984)Direct marketing handbookFrom 1086 and 1984: direct marketing into the millennium (1998)From 1086 and 1984: direct ma…Geodemographics in Practice: Developments in Britain and Europe (1989)The strategic value of direct marketing: What are we good at? Part 1 (2001)Direct Marketing und marktorientierte Unternehmensführung (2002)Measuring the Effects of Personalized Integrated Marketing Communication Tools on the Consumers" Intention to Purchase Credit Cards in the Private Banking Sector in Egypt (2012)Elements of Direct Marketing (1984)Database marketing for competitive advantage (1987)The new marketing—Developing long-term interactive relationships (1987)Database Marketing: Strategy or Tactical Tool? (1994)Aligning IT and marketing — The impact of database marketing and CRM (2005)Exploring a New Typology of Emotional Appeals: Basic, versus Social, Emotional Advertising (1997)Managerial understanding of contemporary industrial marketing issues (2002)Parallel lines? The homogeneous and gendered career patterns of senior leaders in policing in England and Wales (2023)Global corporate visual identity systems: using an extended marketing mix (2000)Image segmentation: the case of a tourism destination (2001)Assessing destination image: An online marketing approach and the case of TripAdvisor (2015)Interaction between target and mailing characteristics in direct marketing, with an application to health care fund raising (1997)Wrapped input selection using multilayer perceptrons for repeat‐purchase modeling in direct marketing (2001)Product returns, asymmetric information, and firm performance (2017)Marketing Strategic Alliances: The Small Hotel Firm (1994)IT enabled marketing: a framework for value creation in customer relationships (1997)Towards a map of marketing information systems: an inductive study (2003)Comparing Response Rates and Response Content in Mail versus Electronic Mail Surveys (1995)Privacy and Ethical Issues in Database/Interactive Marketing and Public Policy: A Research Framework and Overview of the Special Issue (2000)Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control (2003)The organizational relationship between marketing and public relations: exploring paradigmatic viewpoints (2000)Approaches to investor relations: implementation in the British context (2003)The influence of emotions displayed and personal selling on customer behaviour intention (2011)Self‐concept: a tourism application (2001)Trickle Effects of Cross-Sector Social Partnerships (2010)Exploring how social media platforms influence fashion consumer decisions in the UK retail sector (2018)The citizen-consumer hybrid: ideological tensions and the case of Whole Foods Market (2007)Factors Associated with Cell Phone Use in Adolescents in the Community of Madrid (Spain) (2008)Contemporary Sociological Theory (2011)
this work references cited by second hop

References

  • 2006The Unmanageable Consumer695 cited
  • 1994The Marketing Information Revolution214 cited
  • 1990Promotion management and marketing communications170 cited
  • 1989Consumer Behaviour towards Fashion122 cited
  • 1984Direct marketing handbook64 cited
  • 1993Public Relations: A Rationale for Its Development and Usage within UK Fast moving Consumer Goods Firms:31 cited
  • 1995Marketing Management and Information Technology28 cited
  • 1992Applied marketing research26 cited
  • 1995Direct marketing: rise and rise or rise and fall?23 cited
  • 1992Success in Database Marketing: Some Crucial Factors22 cited
  • 1995Retailing applications of geodemographics21 cited
  • 1991Database Marketing: A Channel, a Medium, or a Strategic Approach?13 cited
  • 1992Marketing management and information technology12 cited

Cited by

  • 1998From 1086 and 1984: direct marketing into the millennium9 cited

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