References

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• 1986Communication and Persuasion5,214 cited
• 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
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• 1996Advertising Value and Advertising on the Web1,361 cited
• 1987The Power of Feelings in Understanding Advertising Effects1,119 cited
• 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,067 cited
• 1981Attitude toward the AD as a Mediator of Consumer Brand Choice820 cited
• 2022Affective and Cognitive Antecedents of Attitude Toward the Ad: A Conceptual Framework644 cited
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