Effects of task difficulty on use of advice

Francesca Gino B · Don A. Moore

273 citations0/0 files storedJournal of Behavioral Decision Making

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Decision-Making and Behavioral Economics Experimental Behavioral Economics Studies Psychology of Social Influence

Abstract

Abstract Although prior studies have found that people generally underweight advice from others, such discounting of advice is not universal. Two studies examined the impact of task difficulty on the use of advice. In both studies, the strategy participants used to weigh advice varied with task difficulty even when it should not have. In particular, the results show that people tend to overweight advice on difficult tasks and underweight advice on easy tasks. This pattern held regardless of whether advice was automatically provided or whether people had to seek it out. The paper discusses implications for the circumstances under which people will be open to influence by advisors. Copyright © 2006 John Wiley & Sons, Ltd.

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References

1974Judgment under Uncertainty: Heuristics and Biases 1975Judgment under Uncertainty: Heuristics and Biases 1984Judgment Under Uncertainty: Heuristics and Biases.1973A Random Walk Down Wall Street 2006Advice taking and decision-making: An integrative literature review, and implications for the organizational sciences 1982A progress report on the training of probability assessors 2000Advice Taking in Decision Making: Egocentric Discounting and Reputation Formation 2003Receiving other people’s advice: Influence and benefit

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