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Brand orientation in the Top 500 fundraising charities in the UK

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2016Market driving strategies: Beyond localization81 cited
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2016Corporate Brand Orientation: What Is It? What of It?

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71 cited

2011The Role of Brand Orientation in Church Participation: An Empirical Examination27 cited

2011A Proposed Model of Antecedents and Outcomes of Brand Orientation for Nonprofit Sector26 cited

2015The Effect of Brand Management and Product Quality on Firm Performance: The Italian Craft Brewing Sector22 cited

2013Retail brand orientation, positional advantage and organisational performance22 cited

2007Business-to-Business-Markenforschung12 cited

2015Brand Orientation: A Case Study Approach within the Context of Social Entrepreneurial Businesses11 cited

2008Understanding of Museum Branding and Its Consequences on Museum Finance2 cited