this work references cited by second hop· second hop is a sample of the most-cited connectionsReferences
- 2003Evolving to a New Dominant Logic for Marketing14,777 cited
- 2025Advances in Consumer Research13,264 cited
- 1987Developing Buyer-Seller Relationships9,139 cited
- 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
- 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
- 2003Hedonic shopping motivations2,290 cited
- 1973On the Use of the Mass Media for Important Things1,637 cited
- 1997Customers' motivations for maintaining relationships with service providers1,604 cited
- 1991Measuring Consumer Innovativeness1,460 cited
- 2006The effects of utilitarian and hedonic online shopping value on consumer preference and intentions1,081 cited
- 2003A conceptual model of perceived customer value in e‐commerce: A preliminary investigation1,073 cited
- 2006Development of a scale to measure the perceived benefits and risks of online shopping929 cited
- 1999Attitude toward the Site877 cited
- 1974The Role of Risk in Consumer Behavior811 cited
- 1995How Consumers Assess the Value of Advertising774 cited
- 2001
Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work