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Increased word‐of‐mouth via strategic cause‐related marketing

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References

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491 cited

1992Consumer Perceptions of Organizations that Use Cause-Related Marketing460 cited

1987Classical Conditioning of Consumer Attitudes: Four Experiments in an Advertising Context376 cited

Cited by

2022Cause-related marketing: a systematic review of the literature64 cited
2017Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory46 cited
2016A Journey of Cause Related Marketing from 1988 to 201636 cited
2017Exploring the interactive effects of brand use and gender on cause-related marketing over time32 cited
2019Cause-related marketing: an exploration of new avenues through conjoint analysis30 cited
2016Linking prestige perception with consumption experience, loyalty, and WOM27 cited
2018Impact of Consumers’ Self-Construal, Empathy, and Moral Identity on Purchase Intention toward Cause-Related Marketing Goods: A Perspective of the Moderated Mediation Model20 cited
2016Influence of Socio-demographic Characteristics of Consumers on Attitudes Towards Cause Related Marketing19 cited
2021Give Goods or Give Money? The Influence of Cause-Related Marketing Approach on Consumers’ Purchase Intention17 cited
2019Extending the knowledge on cause-related marketing (CrM) campaign with focus on skepticism16 cited
2023Effects of member similarity on group norm conformity, group identity and social participation in the context of social networking sites14 cited
2018Finding greener grass on the other side of hill11 cited