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What types of profitability reports do marketing managers receive?

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References

1977Estimating Nonresponse Bias in Mail Surveys17,460 cited
1977Estimating Nonresponse Bias in Mail Surveys12,220 cited
1987Strategic Logistics Management803 cited
1981Top Management's Concerns about Marketing: Issues for the 1980's195 cited
1973Profitability Analysis by Market Segments49 cited
1973Financial Dimensions of Marketing Management39 cited
1977Marketing Cost Analysis: A Modularized Contribution Approach31 cited
1974New Approaches to Analyzing Marketing Profitability28 cited
1978Financial Dimensions of Marketing Management11 cited

Cited by

1992Simulating the Financial Impact of Marketing and Logistics Decisions9 cited
2004Research of Bulgarian companies' marketing effectiveness7 cited
1995Antecedents and consequences of infomercial viewership7 cited

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