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The History of the Marketing College Is a Work in Progress · Study

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ArticleThe History of the Marketing College Is a Work in Progress

John D. C. Little2001

Article2001

The History of the Marketing College Is a Work in Progress

John D. C. Little

6 citations·0/0 files stored·Marketing Science

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Management and Marketing Education Marketing and Advertising Strategies Management Theory and Practice

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References

1970Management Science in Marketing 1962Mathematical Models and Methods in Marketing 1972Proceedings of the Fourth International Conference on Operational Research 1976A Model for Budgeting Advertising 1976The Effect of Promotional Effort on Sales 1953The Effect of Promotional Effort on Sales 1976A Geographic Model of an Urban Automobile Market 2001Market Measurement and Analysis: The First “Marketing Science” Conference

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2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development 2001Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science

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Year2001

Typearticle

Published2001-11-01

VenueMarketing Science

ISSN-L0732-2399

Languageen

Citations6

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ShelfManagement and Marketing Education

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doi10.1287/mksc.20.4.364.9752

openalex_workW2004265062

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