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Market Measurement and Analysis: The First “Marketing Science” Conference · Study

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ArticleMarket Measurement and Analysis: The First “Marketing Science” Conference

Dick R. Wittink2001

Article2001

Market Measurement and Analysis: The First “Marketing Science” Conference

Dick R. Wittink

14 citations·0/0 files stored·Marketing Science

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing Management and Marketing Education

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References

1959Higher Education for Business 1959Higher Education for Business 2000Building Models for Marketing Decisions 1991Market response models: Econometric and time series analysis 1999Commercial Use of UPC Scanner Data: Industry and Academic Perspectives 1994Research traditions in marketing 1977Effects of Price and Advertising in Test-Market Experiments 1986Modeling Response to Advertising and Pricing Changes for “V-8” Cocktail Vegetable Juice

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Year2001

Typearticle

Published2001-11-01

VenueMarketing Science

ISSN-L0732-2399

Languageen

Citations14

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1287/mksc.20.4.349.9758

openalex_workW2127307209

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