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Market Measurement and Analysis: The First “Marketing Science” Conference
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Market Measurement and Analysis: The First “Marketing Science” Conference (2001)Market Measurement and Analysis: The Firs…The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are. (2001)The Academy and The Practice:…Building Models for Marketing Decisions (2000)Building Models for Marketing…Commercial Use of UPC Scanner Data: Industry and Academic Perspectives (1999)Commercial Use of UPC Scanner…Research traditions in marketing (1994)Research traditions in market…Marketing Science’s Pilgrimage to the Ivory Tower (1994)Marketing Science’s Pilgrimag…Market response models: Econometric and time series analysis (1991)Market response models: Econo…Modeling Response to Advertising and Pricing Changes for “V-8” Cocktail Vegetable Juice (1986)Modeling Response to Advertis…Effects of Price and Advertising in Test-Market Experiments (1977)Effects of Price and Advertis…Higher Education for Business (1959)Higher Education for BusinessHigher Education for Business (1959)Higher Education for BusinessA New Product Growth Model for Consumer Durables (1976)The Changing Role of Marketing in the Corporation (1992)Market Segmentation: Conceptual and Methodological Foundations (1997)On the use of structural equation models for marketing modeling (2000)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development (2009)Mental Accounting and Consumer Choice (1985)Competitive Price Discrimination Strategies in a Vertical Channel Using Aggregate Retail Data (2003)Forecasting and operational research: a review (2008)Marketing accountability: Linking marketing actions to financial results (2008)Mental Accounting and Consumer Choice (2008)The Theory of Monopolistic Competition (1957)Advertising: Its Role in Modern Marketing (1970)The Effect of Advertising on the Price of Eyeglasses (1972)Competition as a Moderator of the Effect of Advertising on Sales (1984)Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis (1996)The good practices manifesto: Overcoming bad practices pervasive in current research in business (2015)The Structure of Scientific Revolutions (1963)A resource‐based view of the firm (1984)Frames of Mind: The Theory of Multiple Intelligences (1984)Forecasting the market diffusion of disruptive and discontinuous innovation (2002)A Decision Support System for evaluating operations investments in high-technology business (2004)Comments on “Models and Managers: The Concept of a Decision Calculus” (2004)“Relationship marketing” and the “markets‐as‐networks approach”—a comparative analysis of two evolving streams of research (1997)The changing dynamic of consumer behavior: implications for cross-cultural research (1997)Commentary—Identifying Social Influence: A Comment on Opinion Leadership and Social Contagion in New Product Diffusion (2010)Design and Devotion: Surges of Rational and Normative Ideologies of Control in Managerial Discourse (1992)An Engine, Not a Camera (2006)Where are we and where are we going? (2005)Integrating intelligent systems into marketing to support market segmentation decisions (2006)A Three-Stage Model of Industrial Trade Show Performance (1995)Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking (1996)Advertising Effects in Presidential Elections (2012)Decline and variability in brand loyalty (1997)Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes (1999)Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement (2022)Bad Management Theories Are Destroying Good Management Practices (2005)Building Theory about Theory Building: What Constitutes a Theoretical Contribution? (2011)
this work references cited by second hop

References

  • 1959Higher Education for Business732 cited
  • 1959Higher Education for Business685 cited
  • 2000Building Models for Marketing Decisions509 cited
  • 1991Market response models: Econometric and time series analysis356 cited
  • 1999Commercial Use of UPC Scanner Data: Industry and Academic Perspectives207 cited
  • 1994Research traditions in marketing145 cited
  • 1977Effects of Price and Advertising in Test-Market Experiments118 cited
  • 1986Modeling Response to Advertising and Pricing Changes for “V-8” Cocktail Vegetable Juice75 cited
  • 1994Marketing Science’s Pilgrimage to the Ivory Tower40 cited
  • 2001The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are.10 cited

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