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The History of the Marketing College Is a Work in Progress

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References

1970Management Science in Marketing130 cited
1962Mathematical Models and Methods in Marketing94 cited
1972Proceedings of the Fourth International Conference on Operational Research76 cited
1976A Model for Budgeting Advertising33 cited
1976The Effect of Promotional Effort on Sales25 cited
1953The Effect of Promotional Effort on Sales21 cited
1976A Geographic Model of an Urban Automobile Market19 cited
2001Market Measurement and Analysis: The First “Marketing Science” Conference14 cited
2001The Academy and The Practice: In Principle, Theory and Practice Are Different. But, in Practice, They Never Are.10 cited
2001Founding Marketing Science9 cited

Cited by

2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development570 cited
2001Some History of the TIMS/INFORMS College on Marketing as Related to the Development of Marketing Science5 cited

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