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Conversations with(in) the collective unconscious by consumers, brands, and relevant others
16 references·6 citing·37 second hop
Conversations with(in) the collective unconscious by consumers, brands, and relevant others (2011)Conversations with(in) the collective unc…Archetypes and the collective unconscious (2018)Archetypes and the collective…The Archetypes and the Collective Unconscious (2014)The Archetypes and the Collec…Handbook of Social Cognition (2014)Handbook of Social CognitionCase Study Research: Theory, Methods, Practice (2010)Case Study Research: Theory, …When consumers and brands talk: Storytelling theory and research in psychology and marketing (2008)When consumers and brands tal…Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption: Figure 1 (2004)Man-of-Action Heroes: The Pur…Strangers to ourselves: discovering the adaptive unconscious (2003)Strangers to ourselves: disco…In two minds: dual-process accounts of reasoning (2003)In two minds: dual-process ac…The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Field behind the Screen: …The Role of Narratives in Consumer Information Processing (1998)The Role of Narratives in Con…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…The four horsemen of automaticity: Awareness, intention, efficiency, and control in social cognition. 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References

  • 1956The Presentation of Self in Everyday Life.25,991 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1989A Social Psychologist Discovers Chicago Sociology7,179 cited
  • 2014Handbook of Social Cognition4,154 cited
  • 2002The Field behind the Screen: Using Netnography for Marketing Research in Online Communities3,970 cited
  • 2003In two minds: dual-process accounts of reasoning2,259 cited
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  • 2014The Archetypes and the Collective Unconscious1,769 cited
  • 2003Strangers to ourselves: discovering the adaptive unconscious1,645 cited
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  • 2004Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption: Figure 1595 cited
  • 2010Case Study Research: Theory, Methods, Practice

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487 cited
  • 1998The Role of Narratives in Consumer Information Processing460 cited
  • Cited by

    • 2013Appealing to the imagination: Effective and ethical marketing of religion31 cited
    • 2023Environmental concerns in brand love and hate: an emerging market’s purview of masstige consumers24 cited
    • 2015Consumer storytelling of brand archetypal enactments18 cited
    • 2014Combining qualitative methods in practice14 cited
    • 2015Mastering survivorship: How brands facilitate the transformation to heroic survivor13 cited
    • 2013Who Says what-to-wear? Examining Tensions between Conformity and Individuality3 cited