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Why place branding is not about logos and slogans · Study

WorkWhy place branding is not about logos and slogans

Robert Govers2013

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Workbronze2013

Why place branding is not about logos and slogans

131 citations·0/0 files stored·Place Branding and Public Diplomacy

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Diverse Aspects of Tourism Research European Cultural and National Identity Business, Innovation, and Economy

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References

1994Image Formation Process 1984Strategic Market Management 2010Definitions of place branding – Working towards a resolution 2008Place branding: Is it marketing, or isn’t it?2009Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

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Details

Year2013

Typeeditorial

Published2013-05-01

VenuePlace Branding and Public Diplomacy

ISSN-L1751-8040

Languageen

Citations131

Files0 public / 0

ShelfDiverse Aspects of Tourism Research

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doi10.1057/pb.2013.11

openalex_workW2004888902

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