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Why place branding is not about logos and slogans
5 references·0 citing·18 second hop
Why place branding is not about logos and slogans (2013)Why place branding is not about logos and…Definitions of place branding – Working towards a resolution (2010)Definitions of place branding…Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced (2009)Place Branding: Glocal, Virtu…Place branding: Is it marketing, or isn’t it? (2008)Place branding: Is it marketi…Image Formation Process (1994)Image Formation ProcessStrategic Market Management (1984)Strategic Market ManagementMarketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations (1993)Nation-brands of the twenty-first century (1998)Place branding: Evolution, meaning and implications (2004)A framework of place branding, place image, and place reputation (2016)The role of brand elements in destination branding (2016)From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities (2021)The Effect of a Market Orientation on Business Profitability (1990)Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures (1994)The Comparative Advantage Theory of Competition (1995)Destination image (2002)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Antecedents of Tourists’ Loyalty to Mauritius (2011)A destination-branding model: An empirical analysis based on stakeholders (2011)Unfolding and configuring two decades of research and publications on place marketing and place branding (2011)Understanding cities through city brands: City branding as a social and semantic network (2014)The selective nature of place branding and the layering of spatial identities (2011)Antecedents and consequences of destination brand love — A case study from Finnish Lapland (2018)Measuring the gap between projected and perceived destination images of Catalonia using compositional analysis (2018)
this work references cited by second hop

References

  • 1994Image Formation Process2,267 cited
  • 1984Strategic Market Management1,271 cited
  • 2010Definitions of place branding – Working towards a resolution320 cited
  • 2008Place branding: Is it marketing, or isn’t it?303 cited
  • 2009Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced246 cited

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