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Place branding: Is it marketing, or isn’t it? · Study

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ArticlePlace branding: Is it marketing, or isn’t it?

Simón Anholt2008

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Articlebronze2008

Place branding: Is it marketing, or isn’t it?

303 citations·0/0 files stored·Place Branding and Public Diplomacy

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Diverse Aspects of Tourism Research European Cultural and National Identity Business, Innovation, and Economy

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2011A destination-branding model: An empirical analysis based on stakeholders 2011Unfolding and configuring two decades of research and publications on place marketing and place branding 2014Understanding cities through city brands: City branding as a social and semantic network 2014The effectiveness of place brand communication 2013Why place branding is not about logos and slogans 2016City branding research and practice: An integrative review 2021From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities 2018Revisiting Putnam’s two-level game theory in the digital age: domestic digital diplomacy and the Iran nuclear deal

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Year2008

Typearticle

Published2008-02-01

VenuePlace Branding and Public Diplomacy

ISSN-L1751-8040

Languageen

Citations303

Files0 public / 0

ShelfDiverse Aspects of Tourism Research

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doi10.1057/palgrave.pb.6000088

openalex_workW2050118802

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