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Place branding: Is it marketing, or isn’t it?
0 references·16 citing·49 second hop
Place branding: Is it marketing, or isn’t it? (2008)Place branding: Is it marketing, or isn’t…Sustainable urban development and the role of mega-projects: Experts’ view about Madrid Nuevo Norte Project (2023)Sustainable urban development…Public relations and place branding: Friend, foe or just ignored? 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  • 2011A destination-branding model: An empirical analysis based on stakeholders264 cited
  • 2011Unfolding and configuring two decades of research and publications on place marketing and place branding200 cited
  • 2014Understanding cities through city brands: City branding as a social and semantic network167 cited
  • 2014The effectiveness of place brand communication149 cited
  • 2013Why place branding is not about logos and slogans131 cited
  • 2016City branding research and practice: An integrative review127 cited
  • 2021From city promotion via city marketing to city branding: Examining urban strategies in 23 Chinese cities87 cited
  • 2018Revisiting Putnam’s two-level game theory in the digital age: domestic digital diplomacy and the Iran nuclear deal75 cited
  • 2010Place marketing, place branding and foreign direct investments: Defining their relationship in the frame of local economic development process68 cited
  • 2012Can the World Expo change a city's image through foreign media reports?39 cited
  • 2018Impact of the link between individuals and their region on the customer-regional brand relationship37 cited
  • 2017When and how country reputation stimulates export volume35 cited
  • 2013Island landscapes and European culture: An ‘island studies’ perspective34 cited

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  • 2010Place marketing and urban retail agglomerations: An examination of shoppers’ place attractiveness perceptions30 cited
  • 2021Public relations and place branding: Friend, foe or just ignored? A systematic review22 cited
  • 2023Sustainable urban development and the role of mega-projects: Experts’ view about Madrid Nuevo Norte Project17 cited