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Rhetorical Question, Summarization Frequency, and Argument Strength Effects on Recall

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References

1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
1976Distraction can enhance or reduce yielding to propaganda: Thought disruption versus effort justification.611 cited
1984Detecting and Explaining Vividness Effects in Attitudinal Judgments329 cited
1976Questions and question asking in verbal discourse: A cross-disciplinary review138 cited
1977On so-called ‘rhetorical’ questions108 cited

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2011Enhancing Self‐Referencing to Health Messages44 cited
2023Happy Talk: Is Common Diversity Rhetoric Effective Diversity Rhetoric?32 cited
2010How do consumers react to physically larger models? Effects of model body size, weight control beliefs and product type on evaluations and body perceptions

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31 cited

1990L'utilisation des langues étrangères comme moyen d'augmenter l'efficacité de la publicité: Une approche expérimentale25 cited

2018The Dual Entertainment Theory In Celebrity Endorsements23 cited

2013Effects of Ethnic Identity on Perceived Advertisers’ Motives in Values Advocacy Advertising18 cited

2019Local and international celebrity endorsers’ credibility and consumer purchase intentions15 cited

1991Detailed Image Analysis: Poetic Methodology for Advertising Research10 cited

2014The Effects of Celebrity Endorsers on Brand Personality, Brand Trust, Brand Preference and Purchase Intention9 cited

2020Promotional phrases as analogical questions: inferential fluency and persuasion9 cited